Search Engine Optimization by Garage2Global is a practical, measurable framework that fixes technical debt, ships helpful content, earns credible links, and proves business impact with clear analytics.
TL;DR
- Strategy before tactics: map keywords to revenue, not vanity metrics.
- Fix foundations: crawlability, speed, index hygiene, structured data.
- Publish answers, not fluff: intent-matched pages with original value.
- Earn authority: digital PR, resource assets, and partner mentions.
- Measure what matters: rankings → traffic → qualified leads → revenue.
What Is “Search Engine Optimization by Garage2Global”?
It’s a field-tested process that compounds. We start with business goals, repair technical friction, ship useful content, earn real-world authority, and iterate using live search & conversion data. No gimmicks, no rented links, and no vanity metrics.
- Business-first: topics and pages mapped to funnel stages and revenue moments.
- Lean SOPs: fewer moving parts, faster iteration, clearer cause-and-effect.
- Proof: dashboards that attribute rankings and traffic to qualified pipeline.
The 6-Stage Garage2Global SEO Framework
1) Discover (Goals & Baseline)
- Define revenue targets, seasonality, margins, CAC/LTV, and sales cycle length.
- Benchmark: site health, rankings, SERP features, content inventory, backlink profile.
2) Diagnose (Technical SEO)
- Fix crawl/index blockers, broken chains, duplicate/thin content, and sitemap issues.
- Improve Core Web Vitals, internal linking, pagination/facets, and
schema.org
markup.
3) Design (Strategy & Architecture)
- Topic map & IA: hubs, clusters, canonicals; align intent (info/commercial/transactional).
- Briefs: angle, subheads, sources, internal link plan, conversion micro-copy.
4) Develop (Content Production)
- People-first pages with original value (checklists, matrices, calculators, first-party data).
- On-page excellence: clear H1–H3, descriptive alt text, FAQs, and helpful media.
5) Distribute (Authority & Mentions)
- Digital PR, editorial inclusions, partner co-publishing, and resource outreach.
- Unlinked mention reclamation and brand entity building—no PBNs or link farms.
6) Demonstrate (Reporting & Iteration)
- Weekly insights; monthly deep-dives: shipped items, movements, next actions.
- Continuous testing: titles, intros, UX blocks, internal links, and CTAs.
Stage | Deliverables | Primary KPI |
---|---|---|
Discover | Goal map, baseline report, opportunity sizing | Clarity & prioritization |
Diagnose | Technical audit + fixes, CWV improvements | Crawlability & indexation |
Design | Topic clusters, IA, briefs, interlink map | Topical coverage |
Develop | Publishable content, visuals, FAQs | Ranking & engagement |
Distribute | PR angles, resource assets, outreach | Authority growth |
Demonstrate | Dashboards, tests, iteration plan | Qualified conversions |
Local SEO: Own Your Map Pack
For location-based businesses, the map pack is the shortest path to profit. We optimize your Google Business Profile, citations, location pages, and review velocity—then track calls, directions, and bookings with UTMs.
- GBP build: categories, services, products, Q&A, posts, photos, UTM tags.
- Location pages: service + city with real-world proof (maps, staff, hours, schema).
- Reputation: ethical review prompts and on-site review widgets to increase trust.
- Map signals: relevance, prominence, proximity tuned via real user cues.
The Content Engine: Answer Better, Win More
We don’t write to a word count—we write to intent. Every page earns its place by solving a problem clearly and completely.
What “answer better” means
- Intent clarity: navigational, informational, or transactional—pick one and nail it.
- Original value: before/after examples, comparison matrices, cost breakdowns.
- Readable UX: short paragraphs, descriptive headings, scannable lists, fast media.
- Conversion sense: CTAs that match intent (quote, demo, call, download).
- Interlinking: help readers discover the next best answer on your site.
Content Brief Template (copy into your SOP)
- Primary keyword & intent • Reader problem & success state
- Angle & unique value • H2/H3 outline • Sources & data
- Internal links (supporting pages) • CTA alignment • FAQ seeds
- Measurements: CTR by query, time on page, assisted conversions
Authority: Link Earning (Not Buying)
Authority compounds when you ship assets people want to cite. We focus on:
- Source-worthy assets: industry templates, calculators, and local data round-ups.
- Editorial outreach: relevant publications & partner ecosystems.
- Mention reclamation: find unlinked brand mentions and turn them into citations.
- Long-term posture: no paid link schemes or PBNs—protect the domain.
Analytics & KPIs You Can Defend
- Visibility: impressions, CTR, average position by intent cluster and landing page.
- Engagement: scroll depth, dwell time, assisted page paths, SERP feature capture.
- Conversion: calls, forms, bookings, revenue attribution, lead score quality.
- Decisions: which topics to double-down, which UX friction to remove, which snippets to target.
90-Day Launch Plan
- Weeks 1–2: technical fixes, index hygiene, quick on-page wins on existing pages.
- Weeks 3–6: publish core hub pages + 4–8 cluster pages; interlink; ship FAQs.
- Weeks 7–10: build 2–3 source-worthy assets; begin editorial outreach & mentions.
- Weeks 11–13: evaluate rankings/CTR/assisted conversions; test titles and CTAs; refine internal links.
Common Pitfalls We Avoid
- Chasing head terms too early: we secure mid-funnel wins first to build momentum.
- Publishing for quantity: fewer, higher-quality pages beat thin content sprawl.
- Buying links: short-term bumps risk long-term penalties and trust loss.
- Reporting vanity metrics: we report in pipeline language, not just traffic.
Mini Blueprints by Business Model
B2B SaaS
- “Problem + solution” and “alternative vs.” clusters with product-led visuals & integrations.
- Comparison tables, onboarding guides, and pricing clarity to improve trial-to-paid.
Local Services
- Service + city pages with staff bios, photos, financing/insurance details, and reviews.
- GBP posts cadence; appointment CTAs above the fold; review outreach automation.
Ecommerce
- Index hygiene for filters; category hubs with buying guides; enriched PDP FAQs & UGC.
- Internal links from guides → categories → PDPs to pass relevance and intent.
FAQs
How is Garage2Global’s SEO different?
Strategy first, lean execution, and reporting in business terms. We align pages to profit centers and iterate fast.
How long before I see results?
Technical and on-page wins can land within weeks; compounding authority for competitive terms typically takes 3–6+ months.
Do you use AI to write content?
We use AI for research and drafts, but editors craft, fact-check, and polish. The final output is people-first and brand-true.
Can you help with site migrations?
Yes. Redirect maps, QA environments, log-file checks, and pre/post-launch monitoring to protect rankings.
Do you guarantee #1 rankings?
No one can guarantee rankings. We guarantee transparent work quality, clear communication, and measurable iteration.
Start Your Plan
If you’re ready for Search Engine Optimization by Garage2Global that compounds and proves its value, let’s map your next 90 days—what to fix, what to publish, and how we’ll measure success.